MKT 438 Week 5 Team Assignment Final Public Relations Campaign (Delta Airlines) NEW

Resources: The Practice of Public Relations, textbook, University Library, Internet
Part I:  Write a 700- to 1,050-word paper that will include the following elements in your Public Relations Campaign:
An analysis of the relationship between the Public Relations Campaign and marketing within the integrated marketing communications program of the organization
A crisis management plan–Identify a potential crisis related to the public relations campaign and outline a plan to address the crisis. Include a proactive plan and a plan if it is necessary to react to a crisis.
An analysis of the impact of technology and globalization on the implementation of the plan.
A discussion of legal and ethical implications of the campaign.
Integrate Week 2 and Week 4 papers into your campaign proposal.
Part II:  Prepare a poster board presentation illustrating the strategy and tactics of your Public Relations Campaign.  Poster boards will be displayed in class and teams will talk with class associates and invited guests about their campaign.
Online students may use padlet.com, storyboard.com or movenote.com to prepare and present the presentation.
Format your paper consistent with APA guidelines.
Related Tutorials

MKT 438 Week 5 Team Assignment Final Paper and Presentation

Resources: University Library, Internet Prepare 15 to 17 Microsoft® PowerPoint® slides with speaker notes illustrating the strategy and tactics of your PR Campaign.

Write a 3,750- to 4,500-word paper integrating revised versions of your previous Learning Team Assignments. Include the following elements in your PR Campaign:

• An executive summary

• An analysis of the relationship between the PR Campaign and marketing within the integrated marketing communications program of the organization

• An analysis of the impact of ethical considerations

• An analysis of the impact of technology considerations

• Globalization considerations

• A crisis management plan

• A budget: Based on the Virtual Organization previously selected, allocate the resources using the annual budget level as provided by faculty.

• Strategies to evaluate the effectiveness of the campaign

Format your paper and presentation consistent with APA guidelines.

MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper

Resources: University Library, Internet Write a 1,250- to 2,000-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper:

• List objectives for the PR Campaign.

• Identify the organization’s publics.

• Identify the risks in the strategy.

• Write a media release and create a media distribution list for themedia release.

• Develop a tactical plan utilizing at least five of the following PR tools:

o Event planning
o Open house
o Press conference
o Community event
o Sponsorship
o Corporate newsletter—internal or external
o Direct mail
o Internet or intranet
o Promotional items
o Promotions—sweepstakes
o Spokesperson

• Evaluate the business implications of your PR Campaign.

Format your paper consistent with APA guidelines.

MKT 438 Week 3 Team Assignment Part II Public Relations Campaign Resources (Delta Airlines) NEW

MKT 438 WEEK 3 Part II: Public Relations Campaign Resources: The Practice of Public Relations, textbook, University Library, Internet
Write a 700- to 1,050-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper:
List objectives for the Public Relations Campaign.
Identify the risks in the strategy and discuss what the Public Relations team can do to minimize them.
Write a media release and create a media distribution list for the media release.
Develop a tactical plan utilizing at least five of the following public relations tools and identify which tool(s) will be used to communicate to which publics and why. This section can be submitted as a chart within the paper.
Event planning
Open house
Press conference
Community event
Sponsorship
Corporate newsletter–internal or external
Direct mail
Internet or intranet
Promotional items
Promotions–sweepstakes
Spokesperson
Format your paper consistent with APA guidelines.