MGT 411 Week 2 Innovation and Competitive Advantage Changing Environments (Starbucks) NEW
Resource: Page 69 of Managing Innovation and Entrepreneurship, Ch. 4
Competitive advantage according to Hisrich and Kearney (2014) requires organizations to engage in six processes to maintain innovation. Organizations like Google™, Amazon, Apple®, Android, Facebook®, Siri®, Virgin Group®, Microsoft®, and eBay® have done this successfully.
Select an organization other than those listed above (Google™, Amazon, Apple®, Android, Facebook®, Siri®, Virgin Group®, Microsoft®, and eBay®) to explore competitive advantage and the six processes to maintain innovation discussed in Hisrich and Kearney (2014).
Write a 700- to 1,050-word paper in which you analyze how the selected organization is meeting the concepts of Competitive Advantages as outlined in Hisrich and Kearney (2014), on page 69. Be sure to include information about the following:
§ The organizational leadership philosophy on innovation.
§ Activities the organization is actively engaged in to sustain competitive advantage within its industry.
§ R&D initiatives the organization is involved in for long-term competitive advantage.
Format your paper consistent with APA guidelines.
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