ENTR 570 Week 6 Case Study Assignment NEW
Cases: Read the assigned cases below and answer the corresponding questions to each case in no more than one page per case, unless otherwise indicated.
Part I: InnoMedia
Who are the stakeholders, and what are their goals?
What issues must be addressed if the offer is turned down?
Will Laurence receive greater value if he sells now or waits to a future time? Why
What would you do
Part II: Catfish Canoe
What marketing challenges does Steve Davidson face
What factors should be considered in developing his pricing strategy
What price should he charge for his canoes
What do you think of his proposed venture