Category Archives: CGD 318

CGD 318 Week 1 DQ 1 What is Public Relations NEW

CGD 318 Week 1 DQ 1 What is Public Relations NEW

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CGD 318 Week 1 DQ 1 What is Public Relations NE

What is Public Relations? Assess a minimum of two definitions of public relations from the course materials and your own research. Compare and contrast the major differences and interrelationships between public relations and journalism. Has public relations influenced your buyer behavior? Synthesize the course materials and other research to support your response. Respond substantively to at least two of your classmates’ postings.

CGD 318 Week 1 DQ 2 Public Relations and Crisis Management NEW

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CGD 318 Week 1 DQ 2 Public Relations and Crisis Management NEW

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CGD 318 Week 1 DQ 2 Public Relations and Crisis Management NEW

Review the video, Jack Welch on Toyota’s PR Disaster. How does Dr. Welch assess Toyota’s performance? Based on the course materials and the video and other research, synthesize the concepts and give an illustration of how Toyota might have changed public perception using PR in responding to this crisis. Respond substantively to at least two of your classmates’ postings.

CGD 318 Week 1 Quiz NEW

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CGD 318 Week 1 Quiz NEW

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CGD 318 Week 1 Quiz NEW

Quiz:

1. When steps are taken to repair damage from the crisis and to prevent it from happening again, it is what type of strategy?

2. According to the text, clients often criticize public relations firms for all of the following EXCEPT:

3. What is not a contingency factor that public relations professionals must take into account in managing a conflict with its public?

4. Environmental activist John Muir used public relations tactics to:

5. When organizational policy requires that line managers at least listen to appropriate staff experts before deciding on a strategy it is referred to as:

6. Many practitioners self-select technician roles because they:

7. Which is a factor in fueling the trend toward integrated communication approach in public relations?

8. In issues management, if the company decides the emerging issue is potentially damaging, what is the next step?

9. The major effort to improve standards and professionalism in public relations worldwide is:

10. Grunig’s IABC Foundation research study on “Excellence” notes all of the following about public relations EXCEPT:

CGD 318 Week 2 Assignment To Accept or Reject a Client New

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CGD 318 Week 2 Assignment To Accept or Reject a Client New

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CGD 318 Week 2 Assignment To Accept or Reject a Client New

A well-known professional baseball player is suspected of having used steroids and other performance-enhancing drugs. He has not been charged. His agent asks you to advise and assist him in handling the intense media interest in the case. He wants you to try to place favorable stories about the baseball star in the media and create a positive environment for him. If formally accused, it could mean irreparable damage to his baseball career.

You are not asked to do anything unethical. The money is quite good, and you know the publicity from working on the case will probably help your public relations consulting career, especially if the athlete is exonerated. Would you take the account? The agent tells you confidentially that the athlete has admitted that he took some substance that was unknown to him, but may have been steroids. Does this information affect your decision? What are the ethics of the situation as you see them?

Write a proposal to your business partners regarding the situation. Answer any questions brought up in the case and compare the case to at least one similar case with a well-known ballplayer found through your research. Finally, make a recommendation to your partners as to whether or not you should accept the contract.

CGD 318 Week 2 DQ 1 Public Relations Research NEW

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CGD 318 Week 2 DQ 1 Public Relations Research NEW

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CGD 318 Week 2 DQ 1 Public Relations Research NEW

Identify a minimum of five ways research is used in public relations. Discuss the role of public relations research in setting organizational short-term and long-term goals within an organization. Assess the manner in which public relations research can help professionals build and shape PR campaigns. Respond substantively to at least two of your classmates’ postings

CGD 318 Week 2 DQ 2 Publics & Public Opinion NEW

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CGD 318 Week 2 DQ 2 Publics & Public Opinion NEW

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CGD 318 Week 2 DQ 2 Publics & Public Opinion NEW

Choose an organization and identify its key audiences, or publics. Assess how these publics can have their opinion shaped. Compare and contrast the influence of the different types of opinion leaders and their influence on shaping public opinion. Respond substantively to at least two of your classmates’ postings.

CGD 318 Week 2 Quiz NEW

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CGD 318 Week 2 Quiz NEW

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CGD 318 Week 2 Quiz NEW

Quiz

1. Any false statement about a person or organization that creates public contempt, hatred, ridicule, or inflicts injury on reputation is known as:

2. Motivational objectives are more difficult to accomplish because:

3. What persuasive tactic is being used when a political candidate begins to use the issue of employment if the poll indicates that unemployment is a key issue?

4. Which is not an aspect of timing in a public relations program?

5. Which of the following is an example of an informational objective?

6. Public relations professionals protect trademarks in all the following ways EXCEPT:

7. The mass media are influential in forming a person’s opinion when the information provided:

8. The selection of facts and data to build an overwhelming case on one side of an issue, while concealing the other side, is known as:

9. Which is not an example of a formal opinion leader?

10. The use of existing information in books, articles, and electronic databases is known as:

CGD 318 Week 3 Assignment News Release NEW

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CGD 318 Week 3 Assignment News Release NEW

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CGD 318 Week 3 Assignment News Release NEW

News Release. Review the section entitled “The Format of a News Release” in the beginning of Chapter 10. Choose an existing product or a made up product and write a one to two page news release (not including title and reference pages) announcing the introduction of the new product using the provided format.

Include at least one scholarly resource in addition to the course text.

CGD 318 Week 3 DQ 1 The Audience NEW

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CGD 318 Week 3 DQ 1 The Audience NEW

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CGD 318 Week 3 DQ 1 The Audience NEW

Select and discuss one of the following questions. Conduct research using the text and the University’s Online Library to support the position you take. Respond substantively to at least two of your classmates’ postings.

a. Assess the public relations implications of the senior market in the United States. Identify a specific senior audience. Is this an influential audience? Why or why not?

b. Determine the characteristics of the youth (Generation X and Generation Y). What are the public relations implications regarding the use of their media habits and preferences?

CGD 318 Week 3 DQ 2 Public Relations Tactics NEW

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CGD 318 Week 3 DQ 2 Public Relations Tactics NEW

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CGD 318 Week 3 DQ 2 Public Relations Tactics NEW

Review the public relations communications instruments in Chapter 10, such as news releases, brochures, and broadcast media. Select an organization, and compare and contrast the strengths and limitations of two instruments used by the organization. Which tactic is least effective and why? Which tactic is most effective and why? Synthesize the course materials and other research to support your response. Respond substantively to at least two of your classmates’ postings.