BUS 343 Week 1 Discussion 1 NEW

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BUS 343 Week 1 Discussion 1 NEW

Culture plays a significant role in international marketing and trade. Based on your readings in Chapters 3 and 4 this week, summarize how cultural dynamics impact the global environment concerning international trade. Identify at least one specific example that demonstrates this impact, and describe it in detail.

BUS 343 Week 1 Discussion 2 NEW

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BUS 343 Week 1 Discussion 2 NEW

Trade barriers have a significant impact on international marketing. Based on your readings in Chapter 2, define the role of trade barriers in the international marketplace and explain how trade barriers can lead to either success or failure. Then, provide an example of a specific trade barrier, and explain its importance to the success or failure of a product or service in that particular region.

BUS 343 Week 2 Discussion 1 NEW

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BUS 343 Week 2 Discussion 1 NEW

Then, based on the videos and your readings in Chapters 5 and 6, explain what these international marketing campaigns reveal about Coca-Cola’s international marketing strategy. Also, describe how they accommodate the aspects of culture and political environment.

BUS 343 Week 2 Discussion 2 NEW

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BUS 343 Week 2 Discussion 2 NEW

Read Case 2-2Preview the document, Cultural Norms, Fair & Lovely, and Advertising. Then, address the following questions.

Question #2 from the case: Is it ethical to exploit cultural norms and values to promote a product? Discuss Explain the cultural and societal issues that would be important to consider when developing a specific marketing strategy for this product. (Refer to your readings in Chapters 5 and 8 for support.) Describe the legal considerations that should be kept in mind when promoting this product. (Refer to your readings in Chapter 7 for support.)

BUS 343 Week 3 Discussion 1 NEW

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BUS 343 Week 3 Discussion 1 NEW

It is essential to research expanding into a new geographic region. For this discussion, select a company and product, and research its global marketing strategy in various trade journals (e.g., Wall Street Journal, Fortune, Businessweek, etc.). Briefly summarize your research from at least two trade journals. Then, recommend one geographic location into which you think it should expand, justifying your recommendation with your research.

BUS 343 Week 3 Discussion 2 NEW

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BUS 343 Week 3 Discussion 2 NEW

In your readings this week, you examined a variety of geographic regions. For this discussion, use bubbl.us (Links to an external site.) to create two concept maps that classify the characteristics of two of the following geographic regions, including any specific aspects that should be considered before expanding into each region (e.g., religious, economic, political, cultural, social, etc.). Refer to Chapters 9, 10, and 11 of your textbook to complete this discussion.