KAPLAN AB 219 Quiz 1 NEW

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KAPLAN AB 219 Quiz 1 NEW

1. Question : Indicate whether the statement presented is true or false. The Internet is an important resource for gathering competitive intelligence, but non-computer sources such as company salespeople, industry experts, and Uniform Commercial Code filings can be equally valuable.

2. Question : What is the philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace?

3. Question : Indicate whether the statement presented is true or false. The system most commonly used for gathering marketing information is called an information processing system.

4. Question : Which definition below describes secondary data?

5. Question : What is the term that refers to a companywide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on precise customer groups?

6. Question : Indicate whether the statement presented is true or false. A strategy that focuses on keeping and improving relationships with current customers is called relationship marketing.

7. Question : What is the term for the delegation of authority to employees to solve customers’ problems quickly- usually by the first person the customer notifies regarding a problem?

Question 8. Question : Indicate whether the statement presented is true or false. Tim’s Telemarketing Service is using creative tactics to get prospective customers to buy a product they may or may not need. This is known as the relationship concept.

9. Question : Indicate whether the statement presented is true or false. A specially designed phone room used to conduct telephone interviewing is known as a central-location telephone facility.

10. Question : Indicate whether the statement presented is true or false. A sample arranged in such a way that every element of the population has an equal chance of being selected as part of the sample is a non-probability sample.

KAPLAN AB 219 Quiz 2 NEW

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KAPLAN AB 219 Quiz 2 NEW

1. Question : Which of the following best represents a formidable brand reputation in relationship to SWOT?

2. Question : What is the term for a marketing strategy that tries to increase market share among existing customers?

3. Question : Which of the following represents an unconvincing brand reputation in relationship to SWOT Analysis?

4. Question : What is the term for a written document that serves as a guidebook of marketing activities for the marketing manager?

5. Question : Which of the following is an example of a market-oriented mission statement?

6. Question : A vendor for Kaplan Motors received the following message from one of Kaplan’s marketing managers: “As we move forward during the 21st century, Kaplan is committed to building profitable customer relationships by creating environmentally better automobiles and getting them to market faster at lower costs.” What type of statement is the marketing manager referring to?

7. Question : Indicate whether the statement presented is true or false. Technology is always an example of an external opportunity.

8. Question : Which of the following best represents a weak economy in relationship to SWOT?

9. Question : What is the term for a business unit that generates more cash than it needs to maintain its market share?

10. Question : Which of the following does the SWOT acronym refer to in a firm’s analysis?

KAPLAN AB 219 Quiz 3 NEW

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KAPLAN AB 219 Quiz 3 NEW

1. Question : What is the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment?

2. Question : Which of the following descriptions from the pyramid of corporate social reasonability best describes ethical responsibilities?

3. Question : Indicate whether the statement presented is true or false. Top managers who behave ethically can influence others in an organization to behave ethically.

4. Question : Which of the following descriptions from the pyramid of corporate social reasonability best describes the term philanthropic?

5. Question : Indicate whether the statement presented is true or false. A law that prohibits U.S. corporations from making illegal payments to public officials of foreign governments to obtain business rights or to enhance their business dealings in those countries is the Foreign Corrupt Policies Act (FCPA).

6. Question : Indicate whether the statement presented is true or false. The rules people develop as a result of cultural values and norms are known as morals.

7. Question : Indicate whether the statement presented is true or false.

8. Question : Which of the following descriptions from the pyramid of corporate social reasonability best describes legal responsibilities?

9. Question : Indicate whether the statement presented is true or false. The foundation for the pyramid of corporate social responsibility is philanthropic responsibility.

10. Question : Indicate whether the statement presented is true or false. Morals are rules people develop as a result of cultural values and norms.

KAPLAN AB 219 Quiz 4 NEW

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KAPLAN AB 219 Quiz 4 NEW

1. Question : What is the practice of choosing goods and services that meet one’s diverse needs and interests rather than conforming to a single, traditional lifestyle?

2. Question : Indicate whether the statement presented is true or false. Global marketing, which targets markets throughout the world, has become an imperative for business today.

3. Question : Indicate whether the statement presented is true or false. Asian Americans have the lowest average family income of all ethnic groups?

4. Question : Indicate whether the statement presented is true or false. What are the three economic areas of greatest concern to marketers pertaining to consumers?

5. Question : Indicate whether the statement presented is true or false. Economic change is perhaps the most difficult external factor for marketing managers to forecast, influence, or integrate into marketing plans.

6. Question : What organization is charged with enforcing regulations against selling and distributing adulterated, misbranded, or hazardous food and drug products?

7. Question : Indicate whether the statement presented is true or false.

8. Question : Indicate whether the statement presented is true or false.

9. Question : What do U.S. managers need to develop in order to remain competitive?

10. Question : Indicate whether the statement presented is true or false. Mercosur was an agreement to dramatically lower trade barriers worldwide, and it created the World Trade Organization.

KAPLAN AB 219 Quiz 5 NEW

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KAPLAN AB 219 Quiz 5 NEW

1. Question : What are the two basic types of external information sources used when a person seeks information in the outside environment?

2. Question : Indicate whether the statement presented is true or false. One thing marketing managers cannot do is create wants on the part of the consumer, which exist when someone has an unfulfilled need and has determined that a particular good or service will satisfy it?

3. Question : Indicate whether the statement presented is true or false. A modified rebuy is a situation vendors prefer because the purchase is not looking for new information or other supporters. An order is placed and the product is provided as in previous orders.

4. Question : What is the result of an imbalance between actual and desired states?

5. Question : Indicate whether the statement presented is true or false. When buying products, consumers always follow the same five steps in the consumer decision making process and do not stop until a purchase has been made and evaluated, proceeding in the following order:

6. Question : What is the term for a measure of a Web site’s effectiveness, calculated by multiplying the frequency of visits by the duration of a visit by the number of pages viewed during each visit?

7. Question : Indicate whether the statement presented is true or false. Of all the factors that affect consumer decision making, age exerts the broadest and deepest influence?

8. Question : Indicate whether the statement presented is true or false. The key characteristic distinguishing business products from consumer products are their physical characteristics, not their intended use.

9. Question : What is the word that describes the elimination of intermediaries such as wholesalers or distributors from a marketing channel?

10. Question : Indicate whether the statement presented is true or false. Consumers attempt to reduce dissonance in the postpurchase phase by justifying their purchase decision.

KAPLAN AB 219 Quiz 6 NEW

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KAPLAN AB 219 Quiz 6 NEW

1. Question : Indicate whether the statement presented is true or false.  The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups is called market diversification.

2. Question : What is the term for a means of displaying of graphic, in tow or more dimensions, the location of products, brands, or groups of products in customers minds?

3. Question : What is the targeting strategy called that views the market as one big market with no individuals segments and thus uses a single marketing mix?

4. Question : Indicate whether the statement presented is true or false.  Demographic segmentation refers to segmenting markets by region of a country or the world, market size, market density, or climate.

5. Question : What is the process called for dividing a market into meaningful relatively similar and indefinable segments for groups?

6. Question : Indicate whether the statement presented is true or false.  An undifferentiated targeting strategy is when a firm selects a market niche (one segment of a market) for targeting its marketing efforts.

7. Question : Indicate whether the statement presented is true or false.  Occupation is a popular demographic variable for segmenting markets because occupation influences consumer’s wants and determines their buying power.

8. Question : Indicate whether the statement presented is true or false. Markets can be segmented using a single variable, such as age group, which is more precise, but it is typically more difficult and complex to use than multiple-variable segmentation.

9. Question : Indicate whether the statement presented is true or false.  Age is a popular demographic variable for segmenting markets because age influences consumer’s wants and determines their buying power.

10. Question : Indicate whether the statement presented is true or false.  Gender is a popular demographic variable for segmenting markets because gender influences consumer’s wants and determines their buying power.

KAPLAN AB 219 Quiz 7 NEW

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KAPLAN AB 219 Quiz 7 NEW

1. Question : What is the fourth stage of the product life cycle?

2. Question : What is the first stage of the product life cycle?

3. Question : Indicate whether the statement presented is true or false. An example of a PSA (public service advertisement) is the Smokey the Bear commercial that reminds everyone to be careful not to start forest fires.

4. Question : Indicate whether the statement presented is true or false. Developing strong loyalty by creating satisfied customer who will buy additional services from the firm and are unlikely to switch to a competitor is the idea behind relationship marketing.

5. Question : Indicate whether the statement presented is true or false. A service mark is the exclusive right to use a brand or part of a brand. Others are prohibited from using the brand without permission.

6. Question : What type of brands are Fruit of the Loom and Kodak examples of?

7. Question : An empty airplane seat produces no revenues for a day. What characteristic of service is this referring to?

8. Question : Indicate whether the statement presented is true or false.

9. Question : What is the third stage of the product life cycle?

10. Question : What is the term for physical evidence of a service, including the physical facilities, tools, and equipment use to provide the service?

KAPLAN AB 219 Quiz 8 NEW

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KAPLAN AB 219 Quiz 8 NEW

1. Question : Indicate whether the statement presented is true or false.   A member of a marketing channel that exercises authority and power over the activities of other channel members is a channel agent.

2. Question : Agents and brokers are intermediaries who do not take title to a product but facilitate its sale from producer to end use by representing retailers, wholesalers, or manufacturers.

3. Question : Indicate whether the statement presented is true or false. Agents and brokers are wholesaling intermediaries who do not take title to product but facilitate its sale from producer to end user by representing retailers, wholesalers, or manufacturers.

4. Question : Logistics is the term that refers to the physical distribution of goods from one location to another.

5. Question : What enables companies to use another manufacturer’s already established channels?

6. Question : Indicate whether the statement presented is true or false. One of the most critical global supply chain issues for importers of any size is coping with legalities of trade in other countries.

7. Question : Reliability is the total time a carrier has possession of goods, including the time required for pickup and delivery, handling and movement between the point of origin and the designation.

8. Question : Indicate whether the statement presented is true or false. According to the concept of generalization of labor, breaking down a complex task into smaller, simpler ones and allocation them to specialists will create greater efficiency and lower average production costs.

9. Question : A distribution channel in which producers sell directly to consumers is called an express channel.

10. Question : What is the link that connects all the logistics functions of the supply chain?