Category Archives: MT 450

MT 450 All Assignments (Unit 1 – Unit 10) NEW

MT 450 All Assignments (Unit 1 – Unit 10) NEW

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MT 450 All Assignments (Unit 1 – Unit 10) NEW

MT 450 Unit 1 Assignment Marketing Strategy (Packaged Ice)

MT 450 Unit 2 Assignment Scenario Marketing (Edible Arrangements)

MT 450 Unit 2 Assignment Scenario Marketing (Liberty Tax Service)

MT 450 Unit 3 Assignment The Market Research Plan

MT 450 Unit 4 Assignment Market Simulation (Minnesota Micromotors, Inc)

MT 450 Unit 5 Assignment Market Simulation II (Minnesota Micromotors, Inc)

MT 450 Unit 6 Assignment The New Product Development Process

MT 450 Unit 7 Assignment 2 Evaluating the Marketing Mix (Home Essentials Inc)

MT 450 Unit 7 Assignment 1 Holographic Medical Assistant (HMA) 

MT 450 Unit 8 Assignment Creating a Strong Customer Relationship Management Plan (Edible Arrangements)

MT 450 Unit 8 Assignment Creating a Strong Customer Relationship Management Plan (Liberty Tax Service)

MT 450 Unit 9 Assignment Social Strategy for Competitive Advantage

MT 450 Unit 10 Assignment Marketing Manager (Edible Arrangements)​

MT 450 Unit 1 Assignment Marketing Strategy (Packaged Ice) NEW

MT 450 Unit 1 Assignment Marketing Strategy (Packaged Ice) NEW

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MT 450 Unit 1 Assignment Marketing Strategy (Packaged Ice) NEW

Assignment: Marketing Strategy Your company just acquired another company that manufactures and sells packaged ice. Traditionally the company has sold in bulk to industrial users. You want to sell to consumers. • Develop a marketing strategy for your packaged ice that includes a market penetration strategy, market development strategy, and the value proposition. Provide a 2–3 page (APA formatted and citation styled) marketing strategy plan paper with at least three supporting scholarly references (no use of Wikipedia) that address this Assignment. You should include at least one illustration which can be included in the body of your paper or in an appendix. Assignment Checklist: • Write your original response in Standard American English, paying special attention to grammar, style, and mechanics. • Respond to the Assignment criteria in a thorough manner, by addressing the specific objectives listed in the grading rubric. • Ensure that your viewpoint and purpose are clearly stated. • Demonstrate logical and appropriate transitions from one idea to another. • Your paper should be highly organized, logical, and focused. NOTE: Your paper should be in APA format and citation style. You must include a title and reference page in addition to the 2–3 pages of your marketing strategy paper. Submit to the Unit 1: Assignment Dropbox.

MT 450 Unit 10 Assignment Marketing Manager (Edible Arrangements) NEW

MT 450 Unit 10 Assignment Marketing Manager (Edible Arrangements) NEW

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MT 450 Unit 10 Assignment Marketing Manager (Edible Arrangements) NEW

 

Select a company from the three provided for which you would like to be Marketing Manager. 

Edible Arrangements® – Edible fruit baskets – Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order.

You are preparing to make a presentation to the CEO of the organization next week on a product development strategy. Your goal is to complete the following tasks in a 3–5 page paper: 

1. Describe your new service. Your new service concept must have all the main characteristics of a service which include intangibility, nonstandardization, and inseparability. Include the experience attributes of your product. What role has technology played in your service.

 2. How will you measure your quality of service? 

3. What barriers might you run into in globalizing your service? Provide specific examples.

 4. In terms of the marketing mix, what specific marketing strategies will you use to distribute, price and promote this service? 

5. You will provide a 3–5 page (APA formatted) paper with at least three supporting references. 

You should include at least one illustration which can be included in the body of your paper or appendix. NOTE: Your paper should be in APA format and cite all references used. Submit to the Unit 10 Assignment Dropbox.​

MT 450 Unit 2 Assignment Scenario Marketing (Edible Arrangements) NEW

MT 450 Unit 2 Assignment Scenario Marketing (Edible Arrangements) NEW

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MT 450 Unit 2 Assignment Scenario Marketing (Edible Arrangements) NEW

 

Scenario Marketing
Congratulations. You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager.
So what does a Marketing Manager do?As you know, marketing plays an essential role in almost every industry segment. In its simplest form, marketing management is about making certain that customers’ needs and wants are met while increasing the profits of a company. A marketing manager’s responsibilities can vary a great deal, but will always have this as a central purpose.
Clickhereto learn about being a Marketing Manager.
Select one of the company’s below for which you would like to be Marketing Manager.
Edible Arrangements® – Edible fruit baskets – Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order.
Cartridge World® – Cartridge Company – carries a complete line of both inkjet and toner printer cartridges. Offers both remanufactured and Original Brand (OEM) ink and toner cartridges for nearly all brands of printers, copiers, fax and postage machines.
Liberty Tax Service® – Taxes – provides tax service to both consumers and businesses.
Assumptions
The plan is to aggressively go after the consumer and business market creating dual revenue streams. Your marketing strategy, research marketing mix and customer relationship marketing will be different for both groups.
In this scenario, you will be responsible for the following:
•    Develop a marketing research plan for a product.
In addition you will be conducting the following tasks:
•    Illustrate the research process
•    Use secondary data sources
•    Develop a primary data plan
•    Predict market potential and forecasting
See Rubric below for Assignment details.
Your top franchisee owns several franchises in New York, NY. Over the last three years, sales and market share have declined 5% each year in the consumer segment and business segment. As the marketing manager for the franchise, you have decided to fly to New York and develop a market research plan to understand the problem.
Write a brief paragraph that answers the following questions.(This should not be in Question/AnswerFormat).
1. Suppose that the franchisor was considering bringing a new kind of product or service to its stores. What kind of research would it need to do in order to have some confidence that the new product would sell well?
Next, using the market research process in the diagram below, develop a market research plan that will provide a better understanding and solution to the problem.
Address each step in detail.
 
Please make sure you include primary and secondary sources in your market research plan. See the diagram below.
1

 [MT450: Marketing Management]
  
Lastly, other than forecasting sales, what other uses are there for forecasting methods?
You will provide a 3-5 page (APA formatted) a market research plan paper with at least three supporting references. You should include at least one illustration which can be included in the body of your paper or appendix.
NOTE: Your paper should be in APA format and cite all references used.
Submit to the Unit 2: Assignment Dropbox.​

MT 450 Unit 2 Assignment Scenario Marketing (Liberty Tax Service) NEW

MT 450 Unit 2 Assignment Scenario Marketing (Liberty Tax Service) NEW

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MT 450 Unit 2 Assignment Scenario Marketing (Liberty Tax Service) NEW

 

Scenario Marketing
Congratulations. You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager.
So what does a Marketing Manager do?As you know, marketing plays an essential role in almost every industry segment. In its simplest form, marketing management is about making certain that customers’ needs and wants are met while increasing the profits of a company. A marketing manager’s responsibilities can vary a great deal, but will always have this as a central purpose.
Clickhereto learn about being a Marketing Manager.
Select one of the company’s below for which you would like to be Marketing Manager.
Edible Arrangements® – Edible fruit baskets – Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order.
Cartridge World® – Cartridge Company – carries a complete line of both inkjet and toner printer cartridges. Offers both remanufactured and Original Brand (OEM) ink and toner cartridges for nearly all brands of printers, copiers, fax and postage machines.
Liberty Tax Service® – Taxes – provides tax service to both consumers and businesses.
Assumptions
The plan is to aggressively go after the consumer and business market creating dual revenue streams. Your marketing strategy, research marketing mix and customer relationship marketing will be different for both groups.
In this scenario, you will be responsible for the following:
•    Develop a marketing research plan for a product.
In addition you will be conducting the following tasks:
•    Illustrate the research process
•    Use secondary data sources
•    Develop a primary data plan
•    Predict market potential and forecasting
See Rubric below for Assignment details.
Your top franchisee owns several franchises in New York, NY. Over the last three years, sales and market share have declined 5% each year in the consumer segment and business segment. As the marketing manager for the franchise, you have decided to fly to New York and develop a market research plan to understand the problem.
Write a brief paragraph that answers the following questions.(This should not be in Question/AnswerFormat).
1. Suppose that the franchisor was considering bringing a new kind of product or service to its stores. What kind of research would it need to do in order to have some confidence that the new product would sell well?
Next, using the market research process in the diagram below, develop a market research plan that will provide a better understanding and solution to the problem.
Address each step in detail.
 
Please make sure you include primary and secondary sources in your market research plan. See the diagram below.
1

 [MT450: Marketing Management]
  
Lastly, other than forecasting sales, what other uses are there for forecasting methods?
You will provide a 3-5 page (APA formatted) a market research plan paper with at least three supporting references. You should include at least one illustration which can be included in the body of your paper or appendix.
NOTE: Your paper should be in APA format and cite all references used.
Submit to the Unit 2: Assignment Dropbox.

MT 450 Unit 3 Assignment The Market Research Plan NEW

MT 450 Unit 3 Assignment The Market Research Plan NEW

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MT 450 Unit 3 Assignment The Market Research Plan NEW

Assignment: The Market Research Plan
Scenario:
Your top franchisee owns several franchises in New York, NY. Over the last three years, sales and market share have
declined 5% each year in the consumer segment and business segment. As the marketing manager for the franchise,
you have decided to fly to New York and develop a market research plan to understand the problem.
Write a brief paragraph that answers the following questions. (This should not be in Question/Answer
Format).

Suppose that the franchisor was considering bringing a new kind of product or service to its stores. What
kind of research would it need to do in order to have some confidence that the new product would sell well?
Then create a market research plan:
Next, using the market research process in the diagram below, develop a market research plan that will
provide a better understanding and solution to the problem.
Address each step in detail.

Please make sure you include primary and secondary sources in your market research plan. See the diagram below.
Reference

You will provide a 3–5 page (using APA format and citation style) market research plan paper with at least
three supporting references. You should include at least one illustration which can be included in the body of
your paper or appendix.
Submit to the Unit 3 Assignment Dropbox.

MT 450 Unit 4 Assignment Market Simulation (Minnesota Micromotors, Inc) NEW

MT 450 Unit 4 Assignment Market Simulation (Minnesota Micromotors, Inc) NEW

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MT 450 Unit 4 Assignment Market Simulation (Minnesota Micromotors, Inc) NEW

This week you are playing the role of the Marketing Manager in a marketing simulation for Minnesota Micromotors, Inc. (MM). Minnesota Micromotors, Inc. (MM), based in Minneapolis, is a manufacturer of brushless, direct current (BLDC) 1 motors used in orthopedic medical devices. Approximately 70% of the revenues of Minnesota Micromotors, Inc. were generated from customers that placed large-volume orders.

In this Assignment, you will engage in the development of the following professional competencies:

Analyze Quantitative Data
Active Listening
Marketing Simulation

After you play the simulation in three steps (view simulation instructions) complete the Assignment detailed in the Rubric below.

See Rubric below for Assignment details.

 

MT 450 Unit 5 Assignment Market Simulation II (Minnesota Micromotors, Inc) NEW

MT 450 Unit 5 Assignment Market Simulation II (Minnesota Micromotors, Inc) NEW

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MT 450 Unit 5 Assignment Market Simulation II (Minnesota Micromotors, Inc) NEW

This week you will continue to play the role of the Marketing Manager in a marketing simulation for Minnesota Micromotors, Inc. (MM). Minnesota Micromotors, Inc. (MM), based in Minneapolis, is a manufacturer of brushless, direct current (BLDC) 1 motors used in orthopedic medical devices.

Approximately 70% of the revenues of Minnesota Micromotors, Inc. were generated from customers that placed large-volume orders.

Marketing Simulation

After you play the simulation in three steps (view simulation instructions) complete the following Assignment:

See Rubric below for Assignment details.

MT 450 Unit 6 Assignment The New Product Development Process NEW

MT 450 Unit 6 Assignment The New Product Development Process NEW

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MT 450 Unit 6 Assignment The New Product Development Process NEW

Assignment: The New Product Development Process In preparation for a presentation to the CEO of the organization next week on a product development strategy, prepare the following paper: Choose a product (not a service) which means it must be tangible. Prepare a paper addressing the following tasks on your selected product. 

Checklist: 1. Describe your new product. You have many choices. It could be a classically innovative product, newcategory entry, an addition to the product line or line extension. It could even include more minor product changes like product improvements, repositioning, or cost reductions.

 2. Discuss the new product development process. 

3. Discuss your new product launch strategy. Recall, launching requires that objectives be set, the strategy be developed, and that the implementation be planned and executed. Implementation is often a key factor in product failure. 

4. Discuss the pricing strategy for your new product 4. 

You will provide a 3–5 page (APA formatted) paper with at least three supporting references. You should include at least one illustration which can be included in the body of your paper or appendix.​

MT 450 Unit 7 Assignment 1 Holographic Medical Assistant (HMA) NEW

MT 450 Unit 7 Assignment 1 Holographic Medical Assistant (HMA) NEW

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MT 450 Unit 7 Assignment 1 Holographic Medical Assistant (HMA) NEW

Table of Contents
Advertising and Promotion Goals
Magazine Recommendation
Cost
Track and Measure Response Rates
References