Category Archives: MKT 438 (NEW)

UOP MKT 438 Week 1 The Role of Public Relations NEW

UOP MKT 438 Week 1 The Role of Public Relations NEW

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 MKT 438 Week 1 The Role of Public Relations NEW

Select a company, business, or non-profit organization and provide an example about how public relations (PR) principles apply.

Write a 700- to 1,050-word paper in which you examine the following:

 The multiple definitions of Public Relations.

 The connection between PR and the promotional aspect of the marketing mix (advertising, publicity, public relations)?

 How are they similar and how are they different?

 How might PR be more important during a crisis situation for an organization?

Include two outside references as well as citations with your paper.

Format your paper consistent with APA guidelines.

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UOP MKT 438 Week 2 Internal Public Relations NEW

UOP MKT 438 Week 2 Internal Public Relations NEW

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 MKT 438 Week 2 Internal Public Relations NEW

Resource: The Practice of Public Relations, Ch. 11

Read the “Sony Shoots the Messenger” Case Study on page 242 in The Practice of Public Relations, Ch. 11.

Answer the three questions at the end of the chapter located on page 243.

 Write a 1,050- to 1,400-word paper in which you describe how the case was handled and provide recommended improvements for your client (Sony).

Include three outside references as well as citations with your paper.

Format your paper consistent with APA guidelines.

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UOP MKT 438 Week 3 Team Public Relations

UOP MKT 438 Week 3 Team Public Relations Campaign Paper NEW

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MKT 438 Week 3 Team Public Relations Campaign Paper NEW

Note: This Learning Team assignment has two components. You will be completing the first part in Week 3 and the second part in Week 4.

Your public relations firm has been selected to develop a promotional campaign for an industry that is launching a new product (or service).

Write a 700- to 1,050-word paper that includes the following:

 A description of the product or service for which you will be developing a promotional campaign

 The intended audience(s) for the product or service.

 Characteristics that make your product/service unique.

 Ideas about how to showcase the best qualities of your product/service to your intended audience.

 Media sources (channels) and other external promotional materials that you can employ to best reach your audience(s).

 Promotional opportunities for this product/service within your client’s company.

 Research that you conduct to ensure that your initial approach is on target, including an explanation as to why you selected this particular approach.

 Two or three clearly stated objectives/goals for your campaign.

Format your paper consistent with APA guidelines.

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UOP MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign Paper NEW

UOP MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign Paper NEW

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 MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign Paper NEW

Resource: The Practice of Public Relations, Ch. 9 and Ch. 15

Last week’s assignment dealt with strategic approaches in public relations. This week’s assignment deals with tactical campaign approaches. You will develop an implementation plan to execute on the strategy that you have developed for your campaign.

Select up to six PR tools you will use to promote your client’s product or service.

Review The Practice of Public Relations, Ch. 15 on how to write a news release as well as more brief promotional writing for social media such as Twitter.

Review The Practice of Public Relations, Ch. 9 and decide which forms of paid, earned, or owned media you will integrate into your campaign. Be specific with your choices. For example, for paid media you might create an ad for a print or online newspaper or magazine. For owned media, you might create a blog, Facebook page, etc. For earned media, you might develop a publicity campaign for what is known as “third-party endorsement.” Refer to Ch. 9 of The Practice of Public Relations for more information on these tools.

Explain your rationale for each selection.

Write a 700- to 1,050-word paper in which you outline your tactical plan for executing on the public relations campaign.

Format your paper consistent with APA guidelines.

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UOP MKT 438 Week 5 Role and Impact of Social Media in PR NEW

UOP MKT 438 Week 5 Role and Impact of Social Media in PR NEW

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MKT 438 Week 5 Role and Impact of Social Media in PR NEW

Resource: The Practice of Public Relations, Ch. 10

Review the Case “Don’t Mess with the Queen of Social Media” on page 221 in The Practice of Public Relations, Ch. 10, and use the questions at the end of the chapter as a basis of your discussion.

Describe what PR recommendations you would have for Taylor Swift if you were her Public Relations Consultant.

Incorporate the principles of PR that you have learned to date.

Develop a 700- to 1,050-word recommendation as part of your response.

Use two outside references to support your points.

Format your paper consistent with APA guidelines

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MKT 438 Week 5 Team Assignment Final Public Relations Campaign (Delta Airlines) NEW

MKT 438 Week 5 Team Assignment Final Public Relations Campaign (Delta Airlines) NEW

Resources: The Practice of Public Relations, textbook, University Library, Internet
Part I:  Write a 700- to 1,050-word paper that will include the following elements in your Public Relations Campaign:
An analysis of the relationship between the Public Relations Campaign and marketing within the integrated marketing communications program of the organization
A crisis management plan–Identify a potential crisis related to the public relations campaign and outline a plan to address the crisis. Include a proactive plan and a plan if it is necessary to react to a crisis.
An analysis of the impact of technology and globalization on the implementation of the plan.
A discussion of legal and ethical implications of the campaign.
Integrate Week 2 and Week 4 papers into your campaign proposal.
Part II:  Prepare a poster board presentation illustrating the strategy and tactics of your Public Relations Campaign.  Poster boards will be displayed in class and teams will talk with class associates and invited guests about their campaign.
Online students may use padlet.com, storyboard.com or movenote.com to prepare and present the presentation.
Format your paper consistent with APA guidelines.
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MKT 438 Week 5 Team Assignment Final Paper and Presentation

MKT 438 Week 5 Team Assignment Final Paper and Presentation

Resources: University Library, Internet Prepare 15 to 17 Microsoft® PowerPoint® slides with speaker notes illustrating the strategy and tactics of your PR Campaign.

Write a 3,750- to 4,500-word paper integrating revised versions of your previous Learning Team Assignments. Include the following elements in your PR Campaign:

• An executive summary

• An analysis of the relationship between the PR Campaign and marketing within the integrated marketing communications program of the organization

• An analysis of the impact of ethical considerations

• An analysis of the impact of technology considerations

• Globalization considerations

• A crisis management plan

• A budget: Based on the Virtual Organization previously selected, allocate the resources using the annual budget level as provided by faculty.

• Strategies to evaluate the effectiveness of the campaign

Format your paper and presentation consistent with APA guidelines.

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MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers) NEW

MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers) NEW

 

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MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary NEW

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MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary NEW

Resources: Managing a Crisis Using Public Relations simulation
Complete the simulation.
Write a 1,050- to 1,400-word summary answering the following questions:
What does proactive planning mean?
What feedback mechanism should public relations develop in this situation?
What is an ineffectual way of deploying this plan? Provide two examples of what not to do in this situation.
When is a proactive crisis management plan needed? And why?
When does public relations utilize reactive crisis management? What role does public relations play in reactive crisis management?
Format your summary consistent with APA guidelines.

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MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper

MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper

Resources: University Library, Internet Write a 1,250- to 2,000-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper:

• List objectives for the PR Campaign.

• Identify the organization’s publics.

• Identify the risks in the strategy.

• Write a media release and create a media distribution list for themedia release.

• Develop a tactical plan utilizing at least five of the following PR tools:

o Event planning
o Open house
o Press conference
o Community event
o Sponsorship
o Corporate newsletter—internal or external
o Direct mail
o Internet or intranet
o Promotional items
o Promotions—sweepstakes
o Spokesperson

• Evaluate the business implications of your PR Campaign.

Format your paper consistent with APA guidelines.

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MKT 438 Week 3 Team Assignment Part II Public Relations Campaign Resources (Delta Airlines) NEW

MKT 438 Week 3 Team Assignment Part II Public Relations Campaign Resources (Delta Airlines) NEW

MKT 438 WEEK 3 Part II: Public Relations Campaign Resources: The Practice of Public Relations, textbook, University Library, Internet
Write a 700- to 1,050-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper:
List objectives for the Public Relations Campaign.
Identify the risks in the strategy and discuss what the Public Relations team can do to minimize them.
Write a media release and create a media distribution list for the media release.
Develop a tactical plan utilizing at least five of the following public relations tools and identify which tool(s) will be used to communicate to which publics and why. This section can be submitted as a chart within the paper.
Event planning
Open house
Press conference
Community event
Sponsorship
Corporate newsletter–internal or external
Direct mail
Internet or intranet
Promotional items
Promotions–sweepstakes
Spokesperson
Format your paper consistent with APA guidelines.

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