Category Archives: MKT 310 (NEW)

MKT 310 Week 3 Sales Presentation Product Positioning NEW

MKT 310 Week 3 Sales Presentation: Product Positioning NEW

Resource: Product approved in Week 2.
Write a 1,050- to 1,400-word paper in which you define your positioning statement for the product selected.
• Is it important and meaningful for the customer?
• Does it effectively differentiate your product from other customer choices?
Describe the selling process used to sell the product.
Explain how the selling process is aligned with the buyer’s behavior. What do you feel is the feature most likely to benefit your client?
Format your paper consistent with APA guidelines.
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MKT 310 Week 3 Communication Styles NEW

MKT 310 Week 3 Communication Styles NEW

Identify the communication style that best fits your natural personality: emotive, directive, reflective, or supportive.
Choose a different communications style for a customer.
Write a 1,050- to 1,400-word paper in which you address the following:
• Identify and describe your personal communication style.
• Identify and describe the customer’s communication style.
• Discuss changes you would need to make in your style to better communicate with this customer. Provide at least three specific examples of things you would say or do to demonstrate this adaptation.
Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

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MKT 310 Week 2 Sales Presentation Introduction NEW

MKT 310 Week 2 Sales Presentation Introduction NEW

In Week 4, Learning Teams produce and present a sales presentation. In preparation for this assignment, submit your topic for approval as well as a brief introduction.
Write a 1,050- to 1,400-word introduction to your final project and include the following:
Identify the company and product you intend to sell to a specific customer. This product and company may be real or fictitious.
Describe the good or service and its general features.
Provide a brief description of the type of customer most likely to be interested in this product.
Discuss three core wants and needs of this potential client:
What problems can the product help your potential client solve?
In what way could your relationship help communicate the product’s benefits and solve problems for the potential client?
Format your introduction consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

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MKT 310 Week 2 Analysis of Personal Selling Strategies NEW

MKT 310 Week 2 Analysis of Personal Selling Strategies NEW

Write a 700- to 1,050-word paper in which you identify your role model for personal selling.
• What is this person’s selling philosophy or strategy? What can you learn from it?
• How does this person’s style relate to the Strategic/Consultative Selling model?
• What strategies can you use to develop your personal selling philosophy?
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.

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