Category Archives: B6026 NEW

ARGOSY B6026 Module 5 Assignment 1 LASA 2 The Marketing Plan NEW

ARGOSY B6026 Module 5 Assignment 1 LASA 2 The Marketing Plan NEW

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The marketing plan format is one that is utilized by major corporations all over the country. However, writing a comprehensive marketing plan is a difficult and challenging task, yet, the ability to write such a plan is critical to the development of a marketing manager and an organization. As the culmination of the course, apply all that you have learned to develop a comprehensive marketing plan.

 

Directions:

 

First, find a real-world organization or product that you want to assess in terms of the current situation analysis. In other words, ask yourself: Is the industry growing? What is the market share for the organization that they represent? Who is the dominant player in the market place? Remember, you will need to justify your approach using market research and data.

 

The second step in the process is the actual writing of the plan. Think about the following: What are the goals and objectives for the organization? What is the timing of the plan? What resources will be required to achieve the plan? What are the financial goals?

 

In your marketing plan, make sure to include the following sections:

 

Executive Summary and Table of Contents

 

In the executive summary, make sure you address all the main goals and objectives of your plan. These goals and objectives need to be clear, measureable, and reasonable.

 

Situational Analysis

 

A situational analysis presents a snapshot of the market in its current state by describing the company’s products/services, target segments, distribution networks, and position of the products/services in the segment, along with competing offerings and relative positioning. It includes current and future assessment of the business conditions and challenges. Within your situational analysis, analyze all the following points:

 

Market Summary

SWOT analysis

Competitor analysis

Product offering

Keys to success

Critical issues

Pricing

Marketing Strategy

 

The marketing strategy describes the planned direction and goals of the marketing activities, incorporating facts and assumptions about the market size, growth, and financial objectives. Think about the following questions: Where do you see your business going in the next 3-5 years? What is unique about your product portfolio? How will you tell the consumer about your products and unique value proposition? How will you stay connected to your target market’s needs and wants? How will you price your product? Within your market analysis, make sure to address the following:

 

Mission

Marketing Objectives

Product positioning

Marketing mix (4 P’s)

Marketing research

Financials

 

The financials of the marketing plan describe a set of five-year revenue, cost, and profit projections for the marketing plan, including any initial startup costs, sales by channel and segment, and profit margins. Think about the following questions: How much do you plan to sell? What are your factory cost targets? What is your profit target by percent and dollar amount? Remember to include the following in your financials:

 

Sales Forecast

Profit targets

Controls

 

The controls of the marketing plan describe the budget tactical activities for implementing the plan, as well performance benchmarks for each activity. These include pricing, product configuration, promotion, and distribution performance benchmarks, and plans for changing any of the parameters if performance measures are not met. They are in place to measure forecast and profit attainment. Forecasts should be reviewed monthly and quarterly. Secondly, a 12 month calendar should be developed to clearly target specific dates for product introductions and promotional activity.

 

Remember to include the following:

 

Milestones

Implementations and timelines

Summary

 

The summary of the marketing plan should summarize the plan by summarizing the size and scope of the opportunity, and reiterating the STP (segmentation, targeting, positioning) and 4 P (product, price, place, promotion) elements of the plan. It should tell the reader that the plan is real, how you will win, and why it is worth pursuing as an organization (RRW). This section should be no longer than one page.

 

Remember to review the grading criteria as you write the plan to ensure you address all needed elements.

 

Use the grading criteria to guide your report. Make sure you include details within your analysis to support your ideas. Use proper grammar, spelling, and APA style throughout. For more information on modeling the buying process, refer to your textbook.

ARGOSY B6026 Module 4 Assignment 2 Executive Summary NEW

ARGOSY B6026 Module 4 Assignment 2 Executive Summary NEW

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The ability to present one’s findings from an evaluation or research study in a concise and persuasive manner is a requirement for any successful manager.

 

In M3: Assignment 2, you evaluated the buying process of an online consumer product or service from the marketer’s point of view using the five stages of the buying decision process.

 

Using your research findings from M3: Assignment 2, create an executive summary PowerPoint presentation. Cover the following:

 

Include a statement of the problem or the topic of M3: Assignment 2.

 

Concisely evaluate the findings from your research.

Recapitulate any main conclusions or recommendations.

Develop a 6–8-slide presentation, excluding the title and reference slides, in PowerPoint format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M4_A2.ppt.

ARGOSY B6026 Module 3 Assignment 2 LASA 1 The Buying Process NEW

ARGOSY B6026 Module 3 Assignment 2 LASA 1 The Buying Process NEW

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Every product or service has a buying process, even digital products and services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of view.

 

Begin by researching an online consumer product or service (such as an e-Book from the Kindle store or a movie from the iTunes store). Choose an online product or service with which you are familiar and have purchased in the past.

 

Next, write a report to evaluate its buying process from the marketer’s point of view using the five stages of the buying decision process.

 

Remember, the five stages are as follows:

 

Problem recognition

 

Search and determination of alternatives

 

Evaluation of alternatives

 

Purchase decision

 

Post-purchase evaluation

Note: Use the grading criteria for this assignment to guide your report. Be sure to include these details within your evaluation to support your ideas.

 

Write a 6–8-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.

ARGOSY B6026 Module 2 Assignment 2 SWOT Analysis NEW

ARGOSY B6026 Module 2 Assignment 2 SWOT Analysis NEW

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Strengths, weaknesses, opportunities, and threats (SWOT) are critical components of a marketing plan. For this assignment, you will build a marketing plan for an organization, product, or service of your choice.

 

Begin by selecting an organization, product, or service for your marketing plan and complete the following:

 

Describe the organization, product, or service that you selected for this assignment.

 

Using the SWOT analysis, evaluate your market and future competition for your selection.

 

Provide your recommendations for benchmarking and creating a competitive advantage based on your analysis.

Develop a 6–8-slide presentation, excluding the title and reference slides, in PowerPoint format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M2_A2.ppt.

ARGOSY B6026 Module 1 Assignment 3 Population Demographics NEW

ARGOSY B6026 Module 1 Assignment 3 Population Demographics NEW

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The American population is changing and these changes will impact the marketing strategies of all companies.

 

Using the readings for this module, the Argosy University online library resources, and the Internet, complete the following:

 

Describe how household patterns in the United States are anticipated to change over the next few years.

Examine the impact of such changes on the demand for different goods.

Next, consider the organization that you work in or an organization you have worked in before. Identify how the changing demographics will impact your organization and what they can do to successfully manage these changes.

 

Support your statements with appropriate examples and scholarly references.

 

Write a 3–5-page paper in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M1_A3.doc. For example, if your name is John Smith, your document will be named SmithJ_M1_A3.doc.